Rebranding: Line Up Steigtechnik becomes Infrastep

Infrastep rebranding: From Line Up Steigtechnik to the new brand

A new name, a clear image, and a brand that reflects what we stand for today. Find out what our rebranding from Line Up Steigtechnik to Infrastep is all about.

A lot has happened in recent years: our product range has grown, our target groups have become more diverse, and the demands on products, data, and communication have increased significantly. This is exactly where our rebranding comes in.

Why Line Up Steigtechnik is becoming Infrastep

For years, Line Up Steigtechnik has been a reliable partner for manhole steps and cast iron manhole steps. At the same time, our range of services has steadily expanded. Today, we not only supply access technology, but also a comprehensive range of shaft accessories for civil engineering, concrete plants, renovation companies, municipalities, and retailers.

The previous brand name no longer lived up to this claim and did not adequately reflect our role as a specialist in access technology and shaft equipment.

The rebranding was therefore not a cosmetic step, but a strategic decision. The aim was to achieve greater clarity, greater recognition, and a brand that reflects our entire portfolio.

New name, new branding, clear line

The name Infrastep stands for infrastructure and safe shaft access. For products that are used where reliability, standard compliance, and durability are important. Whether in sewer construction, shaft structures, or the renovation of existing systems.

At the same time, the new name creates space for further development: for new product groups, digital services, and future requirements in civil engineering. In short: Infrastep is more broadly conceived than Line Up Steigtechnik, yet still clearly positioned.

With the new name, we have also completely revamped our corporate identity. The aim was to create a brand image that is technically precise but not cold. The new logo is minimalist, robust, and easy to integrate into products, packaging, and digital channels. The new color scheme has also been carefully chosen. It is functional, striking, and closely based on the real-world use of our products. It is complemented by consistent imagery that shows our products in context. The result is a brand identity that inspires confidence and provides guidance—for buyers, planners, installers, and decision-makers alike.

The new website: clearer overview, better orientation

A key element of the rebranding is the relaunch of our Infrastep website. It has been completely restructured with a clear focus on user-friendliness and relevance for our target groups.

The products are now logically structured, easier to find, and described in an understandable way. Technical information, areas of application, and product range depth are at the forefront. In addition, the new structure takes into account the different perspectives of concrete plants, civil engineering companies, municipalities, planners, and trading partners, and provides quick access to the relevant information.

Infrastep continues to evolve – our standards remain the same

What hasn't changed is our standard: with Infrastep, we continue to stand for standard-compliant products, high availability, short delivery times, and close cooperation with our customers. Our philosophy remains the same: you can continue to count on continuous product improvements, practical solutions, and an open ear for individual requirements.

Infrastep is thus the logical further development of Line Up Steigtechnik: with a clear name, a strong brand image, and a website that reflects what we do every day.

Discover our new brand image and get an overview of Infrastep's products, areas of application, and solutions.

Are you planning a civil engineering project or need assistance in selecting the right products?

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